Hey Beautiful,

Enjoy 10% off on your first full-price purchase when you sign up. Be the first to know about new arrivals, collaborations, exclusive offers and more...

enter code: lovefirst

No Thanks

Made to be layered — underwear

Discover tips on how to layer your lingerie from our team. We scan every ready-to-wear fashion show and make a selection of the best looks for you.

Party is around the corner...

The holidays season is around the corner, so it's time to prepare your outfits to be the most beautiful during this long-awaited time of the year. We decided to offer you looks perfectly suited to the party-season. We have focused on sequins, this season's big trend. Total look or just a glimpse, all means are good to bring a festive touch to your outfit. With a simple white shirt to break the look for the most shy, or we dare all for the whole and we assume the total sequin look!The team Souhela Ferrah is not used to doing in lace and invites you to let go during this period where all the codes are outlawed, while remaining classy and...
Read more

For a day or for a night...

Focus on one of the trends found on the podiums but also in street looks: the daytime pyjamas. Wake-up failure, it's panic, you only have five minutes left to get ready and drink your cup of tea! We have the solution: unbutton a few buttons, let's see a beautiful lingerie, decorate with a long diving necklace, enhance it with either a pair of sneakers or a pair of heels et voila! This outfit, usually reserved for cocooning evenings, is now being updated. Accessorized and worn in an offbeat way, this outfit is just as chic and classy whether by day or by night! Here are two looks that will prove that you can keep your pajamas on after eight in...
Read more

Play with Transparency...

Hello, everyone! Today, in this new article, we will present you two looks in the theme of...Transparency. As you may know, we particularly like when there is a glimpse of lingerie in your day/night outfit... That's why we have chosen to reproduce here two outfits from our inspiration images that highlight the woman's body & attitude, while remaining classy and feminine! Two looks where transparent blouses are in the spotlight! Whether it is for a professional appointment, a day in the city or an night out with friends, be inspired by our selection to find your ideal outfit. Don't forget: underwear as outerwear!   Blouse: Zara Skirt: Zara Lingerie: Souhela Ferrah Shoes: Public Desire Bag: New Look Socks: Asos Blouse: La Redoute...
Read more